Som nævnt ovenover har Atami sushi næsten kun fokuseret på linkbuilding (intern &
ekstern). Det vil vi gerne lave om så deres SEO bliver rigtig stærk. Så det bliver mere
professionelt og så de kommer længere oppe på googles søgemaskine – så de kan vækste
deres salg af sushi.
Derfor har vi udtænkt en strategi for search engine optimization for Atami sushi vi har valgt
at fokusere på 5 punkter:
1) SEO basics
2) Keyword search
3) Technical SEO
4) On-page & Content
5) Off-page SEO
De 5 punkter er taget ud fra vores SEO checkliste som kan ses nede ved bilag.
Vi starter med SEO basics, hvor vi kigger på de mest basale ting altså vi starter med at sætte
google analytics op så vi kan få noget data til fx målgruppeanalyse og til at se hvor længe
folk bliver på vores hjemmeside (bounce rate). Det er vigtigt med data da det kan bruges til at
omlægge strategier og se hvordan folk opholder sig på hjemmesiden. Derudover er det også
her man opsætter sine plugins fx SEO plugin og andre nødvendige plugins. Man kan også
lave et sitemap der kan fører til at bounce raten på siden stiger så man sørger for kunderne
bliver på hjemmesiden i længere tid.
Det næste vi fokuserer på er vores keywords – det er vigtigt at man bruger nøgleordene rigtigt
så google læser præcis din hjemmesides ord først hvilket kan være med til at optimere ens
SEO rigtigt meget. Indenfor vores keywords har vi fokuseret på at lave en “long tail
keyword” udover vores søgeord – da de fleste sushi restauranter nok laver den samme form
for SEO da de sælger det samme. Så vi vil ændre vores søgeord en lille smule i stedet for det
fx bare hedder “sushi i vejle”. Derudover har vi valgt at fokuserer på at vores søgeord skal
være de rigtige sidder på vores hjemmeside fx H1 og H2 det er nemlig sådan at google læser
først H1 og H2 på hjemmesiderne. Vi har også fået vores søgeord til at gå igen.
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