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Som de fleste har kendskab til er titel og beskrivelse det mest basale ved SEO. Der findes naturligvis flere tiltag som man kan benytte sig af for at at forbedrer ens Onpage SEO. Et tiltag til forbedrer SEO Onpage er ved at sende interne links som kan sende de besøgende videre til en anden side på selve hjemmesiden. Dette hjælper de besøgende med at finde hvad de er på udkig efter og navigere hurtigere ind på hjemmesiden samt give de besøgende muligheden for at besøge relevante indhold på siden. Således vil det stå til gavn for hjemmesidens ranking, da links med relevante indhold øger sandsynligheden for at den besøgende tiltrækkes af indholdet og sendes videre til andre links som dybdegøre indholdets emne. 

Indhold ved On page SEO skal man naturligvis være opmærksom på, da det kan være med at drive de besøgendes interesse i at surfe videre på siden, med øgende sandsynlighed for at de besøgende deler indholdet blandt deres netværk. Indholdet skal være delevenligt, så dine besøgende kan give tegn til søgemaskinen at indholdet giver de besøgende interesse i at dele indholdet og dermed vil siden ranke bedre. Der findes mange tiltag til at forbedre indholdet på hvor tekst, billeder og videoer, infografik eller lyd er disse typer af indhold som benyttes af de fleste hjemmesider  i dag. Således at billedets indhold hos læserens interesse og relevans vurderes på 2 måder, hvilket er den visuelle del af billedet eller produktet og tekstindholdet, hvor tekstindholdet er navngivning af billedet som skal have relevans til indholdets/beskrivelsens emne.   

 

URL struktur er med til at afgøre hvad en hjemmeside omhandler. På den måde vil kan siden give de besøgende et indblik af hvad de kan forvente af siden og dermed hjælpe med at få en mere præcis måling af vores besøgsadfærd ind på siden. Derfor skal man være opmærksom på hvilken URL man bruger, hvor man i stedet for at bruge www.eksempel.dk/7438743, så gør URL synligøre sidens indhold med  www.eksempel.dk/fed-fest. Således øger man muligheden for at de besøgende deler indholdet med en pænere og synlig URL. 

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