SEO for en virksomhed
Under mit praktikforløb arbejdede jeg meget med SEO. Men hvad er SEO egentligt? Det står for
søgemaskineoptimering og er opbygget på nogle elementer, som er vigtig at følge op på for at opnå synlighed. For at sikre en topplacering på Google skal man have en rækkevide på plads. For at
synliggøre sin hjemmeside for Google er det vigtigt at arbejde med SEO. Det er blandt andet vigtigt
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SEMrush SEO-værktøjet er det muligt at SEO-optimer, alt tekstindhold. SEMrush er bygget op på en
skala fra 1 til 10, hvor tallet viser, hvor optimeret indholdet er efter du har indtastet fokussøgeordet.
Lad os antage, at vi har et indlæg der omhandler valg af gymnasialuddannelse. Derfor indgår ord,
som STX, HTX, HHX, studeretning, gymnasievalg, studentereksamen, information, grundforløb, fag
og niveau i tekstindholdet. Derfor er disse ord relevant at skrive ind, som fokussøgeord ind under
”Target keywords.” Værktøjet giver dermed også nogle tricks til, hvordan man kan få et bedre
resultat. Hvis tekstindholdet indeholder lange sætninger står der ”prøv at forkorte de lange sætninger”. Mangler der nogle links, så råder den vedkommende til at tilføje links. Er der mangel på
noget visuelt gør den dig opmærksom på det. Dermed har SEMrush også den funktion at den
sammenligner indholdet med andre eksterne indhold og giver en gennemsnit på, hvor lang indholdet bør at være. Dermed kan den også måle på, hvor original indholdet er og hvordan tonen er. Hernede kan vi se at skalaen har ramt 8,5 i en af de indlægs der omhandler valgt at gymnasie.
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