Atami Sushi er gældene på facebook og instagram, dette har de været i meget lang tid cirka
siden 2017. De lægger i posts regelmæssigt, men i stedet kan det variere meget hvor længe
der går før der kommet et nyt post. Derudover har Atami Sushi’s posts være meget
produktorienteret. Det vil sige at de på deres posts har fokuseret på at vise deres produkt
frem, og i denne sammenhæng er deres produkt deres Sushi. Deres strategi har været med
vægt på at sælge, og det fører dermed til at man liker opslagene nogle par gange, men stopper
efterfølgende fordi det er det samme. Dette ser man også på deres likes som er ret lave, og der
er nærmest ingen kommentare til opslagene. Ind imellem har de fået lavet opslag til
højtider/sæsoner, hvor det ikke har været så produkt/salgsorienteret. I de opslag/posts kan det
ses, at interessen er større, og at aktiviteten hos kunderne dermed er steget. Dog er denne
strategi ikke noget Atami Sushi har kunne fortsætte med, da der ikke altid er en højtid de har
kunne køre på.
SEO
Atami sushi arbejder ikke meget med SEO udover der er lavet lidt linkbuilding inde på siden
– altså internt linkbuilding. Derudover er der nogle blog systemer hvor der igen er meget
linkbuilding denne gang ekstern linkbuilding. Altså alt i alt blir der for det meste arbejdet
med linkbuilding udelukkende. Man kan dog sige at det er gået rimelig godt med deres SEO
alligevel, da de er placeret acceptabelt på google forhold til der kun er lavet linkbuilding.
Man skal selvfølgelig også tage i betragtning af at der bliver søgt geografisk, når jeg siger de
er placeret acceptabelt i forhold til google søgemaskine. Altså fx “sushi vejle” skal der søges
før de er placeret acceptabelt. De fleste der bestiller sushi søger nok også geografisk da man
ikke bestiller sushi fra en anden by. Men målet er stadig at få Atami sushi frem på google så
de bliver en anerkendt kæde, da de har planer om at åbne flere butikker rundt omkring i
landet – Atami sushis langsigtede plan er at blive en kæmpe sushi kæde i hele Danmark.
Løsningsforslag & Strategi
SoMe
Som nævnt ovenover har Atami Sushi kørt en produkt- og salgsorienteret SoMe strategi, som
ikke har fungeret godt. Denne fejl bliver lavet af mange virksomheder, da de gerne vil vise
hvad de tilbyder og gerne vil have mere salg, som giver mere omsætning. Der bliver derfor
glemt alt om hvad kunden interessere sig for, og hvad der kunne være interessant for kunden
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